Hi, I'm Lizzie :)

I'm a product designer with 5 years of experience across UI/UX, visual, and motion design. Currently, I lead design for two AI companies — Indigo (HQ), which ranked #1 on Product Hunt and is actively used by 150+ companies, and Voyage (LiveRecover), serving 500+ brands. Before that, I led design at ShopSwap, a B2B SaaS platform, taking it from zero to 300+ onboarded brands in 12 months. I also help brands like Abacus, HPO, and Moonflow refresh their identities — from brand guidelines to digital and physical products.

I own design end to end: from discovery to production, with the design systems, art direction, and brand assets to support it — and user research and testing to keep it honest.

Design is my second act. I spent 2 years in digital marketing for leading PR and fashion houses, and I'm a content creator with 100K+ followers, focusing on lifestyle and dance. That background is my advantage: I know how attention is earned, held, and converted — and I design products accordingly.

Zili Liu

Stakeholders who have worked with me often refer to me as an “intuitive designer.”

“Lizzie is good at figuring things out.”

Designing AI products in a fast-paced startup means the ground shifts weekly — so I make sure my craft evolves just as fast. AI has expanded my role from design into design engineering: Figma is where I shape the vision; Claude Code, Vercel, and GitHub are how I build, iterate, and deploy it.

Generative AI such as Midjourney, ChatGPT, and Nano Banana runs through my workflow too. I also build my own design tools, like ASCII and halftone effect generators and animators, which I reuse across projects. Closing the gap between concept and live product is where I do my best work: turning fuzzy, ambitious visions into products people love to use.

7+
Years Work Experience
30+
Projects
100K+
Followers
100+
Brand Partnerships

Design Lead @ Indigo6/2024 - Present
Lead Designer @ Voyage8/2024 - Present
Product Designer @ ShopSwap2/2023 - 6/2024
Freelance UX Designer9/2022 - 2/2023
UX Intern @ iQIYI10/2020 - 3/2021
Social Media Marketing Specialist @ MRG5/2022 - 12/2022
Social Media Content Creator1/2021 - Present
GQ Branding & Marketing Intern @ Conde Nast7/2019 - 1/2020
Marketing & PR Intern @ Weber Shandwick1/2019 - 2/2019

University of Michigan / Certificate of UX Research and Design2022 - 2023
University of Southern California / Master of Communication Management2020 - 2022
Communication University of China / Bachelor of Management2016 - 2020
Communication University of China / Bachelor of Arts2017 - 2019