Hi, I'm Lizzie :)
Design is my second act. I spent two years in digital marketing for PR and fashion houses before I switched, and I still make content for 100K+ followers. That background is my advantage: fashion gave me a sharp eye for what feels current, and content taught me how attention is earned, held, and converted. I design products with both.
I'm a product designer and design engineer with 6 years across product, brand, and motion. I don't stop at the handoff. Figma is where I shape the vision; Claude Code, Vercel, and GitHub are how I build and ship it.
Currently, I lead design at Indigo, where I design HQ, a shared AI context layer that 2,800+ people now rely on. Before that I was the sole designer at ShopSwap, taking a brand-partnership platform from zero to 300+ onboarded brands in 12 months. I also helped brands like Voyage, Abacus, HPO, and Moonflow refresh their identities, from guidelines to digital and physical products.
I own design end to end, from research and discovery through product, brand, and design systems to the front-end that ships it, and I test with real users at every stage.
AI tools run through my workflow, from Claude to ChatGPT and Midjourney. When the tool I need doesn't exist, I build it: my own ASCII and halftone generators and animators, which I reuse from project to project.
Designing AI products at a startup means the ground shifts daily, so I make sure my craft moves just as fast.